Does firm efficiency matter in the hospitality industry?: An empirical examination of foreign demand for accommodation and hotel efficiency in Thailand

• Published in: Revista de análisis turístico 2020-04, Vol.27 (1), p.62-80
• Main Authors: Phucharoen, Chayanon, Sangkaew, Nichapat
• Format: Article
• Language: eng ; por ; spa
• Subjects: Data envelopment analysis; Domestic markets; Efficiency; Expenditures; GDP; Globalization; Gross Domestic Product; Hospitality industry; Hotels & motels; International trade; Labor productivity; Manufacturing; Marketing; Tourism; Tourist attractions; Travel
• ISSN: 2254-0644; 1885-2564; 2254-0644
• DOI: 10.1108/JTA-08-2019-0034

PurposeA leading characteristic of international tourists at every tourist destination is their role as foreign–income disseminator, and a large number of papers have been dedicated to exploring their behavior. In contrast, this paper aims to shed light on the supply-side of tourism through the study of a hotels’ ability to internationalize their businesses.Design/methodology/approachBased on each hotel’s input data, its efficiency was estimated by a data envelopment analysis approach. Then, the hotel’s intensity of demand from foreign guests was regressed against hotel efficiency along with firm’ control variables.FindingsResults from Heckman correction model indicate that ordinary least squares regression would be subject to selection bias, and the results from the correction model strongly indicate a positive linkage between the hotel’s efficiency level and its foreign to total guest ratio, especially in the sub-sample of hotels located in non-tourist destinations. In addition, the results also reveal that the availability of certain services and facilities at hotels are positively related to the number of foreign guests, namely, a spa service and swimming pools.Originality/valueTherefore, the main implications from this study are twofold. First, if a hotel’s target market is international travelers, a swimming pool and the availability of a spa service are essential features for hotels in Thailand. Second, policies to improve productivity in hotels should be simultaneously implemented along with tourist-destination-promotion campaigns to optimize the economic impact of international tourist arrivals.