HALAL-FRIENDLY TOURISM BUSINESS PROCESS: TOURISM OPERATORS IN INDONESIA

The aim of the research is to recognize the tourism industry in halal tourism concept, business process, and dilemma. Authors determine the strategies to resolve the dilemmas based on the situation of the tourism business operators. The study engaged with the situations of halal business operators....

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Bibliographic Details
Published in:Geo Journal of Tourism and Geosites 2019, Vol.27 (4), p.1148-1157
Main Authors: JUNAIDI, Junaidi, SUCI, Afred, NANDA, Satria Tri, KADARYANTO, Bagio
Format: Article
Language:English
Subjects:
best practices
constraints
Cosmetics
Food products
halal tourism
Hotels & motels
Islam
Market segments
Muslims
Niche markets
Regulation
Religion
strategy
Terminology
Tourism
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Summary:The aim of the research is to recognize the tourism industry in halal tourism concept, business process, and dilemma. Authors determine the strategies to resolve the dilemmas based on the situation of the tourism business operators. The study engaged with the situations of halal business operators. The data were collected through in-depth interview with four tourism operators in Indonesia who won the best halal category award by The World Halal Travel Award in Dubai. The results of this study found that all participants choose to be Muslim-friendly business instead of pure sharia business. This business process transformation helps to expand their market segment to Muslim tourists at tolerable cost. The existing dilemmas by tourism industry are no formal standard of halal criteria, high-cost business transactions, lack of sharia-competent human resources, and lack of tourism promotions. Niche market-based premium price could be a solution to compensate the additional high cost and potential lost that may occur in case of transforming conventional business into halal business platform.
ISSN:2065-1198
2065-0817
2065-1198
DOI:10.30892/gtg.27403-422