THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIA

This study aims to assess the impact of implementing corporate social responsibility (CSR) practices on sustainable tourism development in Al-Ahsa city, Saudi Arabia. A survey was electronically distributed to the managers of hotels and travel agencies in Al-Ahsa City. A total of eight CSR strategie...

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Bibliographic Details
Published in:Geo Journal of Tourism and Geosites 2021, Vol.33 (4), p.1564-1570
Main Authors: HASSAN, Thowayeb H., SHEHATA, Hossam S., EL-DIEF, Mohammed, SALEM, Amany E.
Format: Article
Language:English
Subjects:
Business ethics
Compensation
corporate social responsibility
Hospitality industry
Hotels & motels
Marketing
Regulation
Renewable resources
saudi arabia
Social responsibility
Society
sustainability
Sustainable development
Tourism
tourism industry
Travel agencies
travel and tour operators
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Summary:This study aims to assess the impact of implementing corporate social responsibility (CSR) practices on sustainable tourism development in Al-Ahsa city, Saudi Arabia. A survey was electronically distributed to the managers of hotels and travel agencies in Al-Ahsa City. A total of eight CSR strategies, including information analysis, compensation, system, delegation, prevention, education, regulation, and marketing, were extracted from the literature, and their effects on overall, economic, ecological, and social sustainability were investigated in hotels and tourism establishments. The results showed that promoting CSR adoption (marketing) and providing sustainability-related educational materials to customers were the most influential CSR practices on sustainability (mean scores±SD were 13.75±1.73 and 12.82±1.98 out of 15, respectively). Sustainable development of hospitality and tourism corporates could be enhanced by implementing marketing and educational CSR practices, which ultimately support the rising trend of sustainable tourism in the Kingdom.
ISSN:2065-1198
2065-0817
2065-1198
DOI:10.30892/gtg.334spl18-609