Relevancia de la necesidad de captar la atención en la publicidad

Artículo de Tribuna: investigación y profesión

Saved in:
Bibliographic Details
Published in:AdComunica 2021-01 (21), p.295-298
Main Author: López Jiménez, David
Format: Article
Language:eng ; spa
Subjects:
Smartphones
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page 298
container_issue 21
container_start_page 295
container_title AdComunica
container_volume
creator López Jiménez, David
description Artículo de Tribuna: investigación y profesión
doi_str_mv 10.6035/2174-0992.2021.21.15
format article
fullrecord <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_journals_2610480188</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2610480188</sourcerecordid><originalsourceid>FETCH-LOGICAL-c738-28b263340d8cfbf0c3836759a894db3e9346703cdfcb1ec4a6e01e86f231b89f3</originalsourceid><addsrcrecordid>eNo1kN1KxDAQRoMouOi-gRcFr7tOMmmaXuriHywIsvchSSdQqd2a7Ao-l4_gi5mwCoHJN3OYgcPYFYeVAmxuBG9lDV0nVgIEX-XHmxO2EKKRtWiFPs3_f-ScLVMaHEiZBxxwwe5eaaRPO_nBVj1Vo60m8pSG3vYlezvvbSxtu6cM_XxPFU0lzwc3Dr5wl-ws2DHR8q9esO3D_Xb9VG9eHp_Xt5vat6hroZ1QiBJ67YML4FGjapvO6k72DqlDqVpA3wfvOHlpFQEnrYJA7nQX8IJdH9fOcfdxoLQ3b7tDnPJFIxQHqYFrnSl5pHzcpRQpmDkO7zZ-GQ6m-DJFhikyTPGVo-EN_gLIQlxv</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2610480188</pqid></control><display><type>article</type><title>Relevancia de la necesidad de captar la atención en la publicidad</title><source>International Bibliography of the Social Sciences (IBSS)</source><source>Publicly Available Content Database</source><source>Social Science Premium Collection</source><creator>López Jiménez, David</creator><creatorcontrib>López Jiménez, David</creatorcontrib><description>Artículo de Tribuna: investigación y profesión</description><identifier>ISSN: 2174-0992</identifier><identifier>EISSN: 2254-2728</identifier><identifier>DOI: 10.6035/2174-0992.2021.21.15</identifier><language>eng ; spa</language><publisher>Castellón: Universitat Jaume I Servei de Comunicacio i Publicacions</publisher><subject>Smartphones</subject><ispartof>AdComunica, 2021-01 (21), p.295-298</ispartof><rights>2021. This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.es (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.proquest.com/docview/2610480188/fulltextPDF?pq-origsite=primo$$EPDF$$P50$$Gproquest$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.proquest.com/docview/2610480188?pq-origsite=primo$$EHTML$$P50$$Gproquest$$Hfree_for_read</linktohtml><link.rule.ids>314,780,784,12847,21394,25753,27924,27925,33223,33611,37012,43733,44590,74221,75126</link.rule.ids></links><search><creatorcontrib>López Jiménez, David</creatorcontrib><title>Relevancia de la necesidad de captar la atención en la publicidad</title><title>AdComunica</title><description>Artículo de Tribuna: investigación y profesión</description><subject>Smartphones</subject><issn>2174-0992</issn><issn>2254-2728</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2021</creationdate><recordtype>article</recordtype><sourceid>8BJ</sourceid><sourceid>ALSLI</sourceid><sourceid>M2R</sourceid><sourceid>PIMPY</sourceid><recordid>eNo1kN1KxDAQRoMouOi-gRcFr7tOMmmaXuriHywIsvchSSdQqd2a7Ao-l4_gi5mwCoHJN3OYgcPYFYeVAmxuBG9lDV0nVgIEX-XHmxO2EKKRtWiFPs3_f-ScLVMaHEiZBxxwwe5eaaRPO_nBVj1Vo60m8pSG3vYlezvvbSxtu6cM_XxPFU0lzwc3Dr5wl-ws2DHR8q9esO3D_Xb9VG9eHp_Xt5vat6hroZ1QiBJ67YML4FGjapvO6k72DqlDqVpA3wfvOHlpFQEnrYJA7nQX8IJdH9fOcfdxoLQ3b7tDnPJFIxQHqYFrnSl5pHzcpRQpmDkO7zZ-GQ6m-DJFhikyTPGVo-EN_gLIQlxv</recordid><startdate>20210130</startdate><enddate>20210130</enddate><creator>López Jiménez, David</creator><general>Universitat Jaume I Servei de Comunicacio i Publicacions</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0-V</scope><scope>3V.</scope><scope>7XB</scope><scope>88J</scope><scope>8BJ</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>GNUQQ</scope><scope>JBE</scope><scope>M2R</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope></search><sort><creationdate>20210130</creationdate><title>Relevancia de la necesidad de captar la atención en la publicidad</title><author>López Jiménez, David</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c738-28b263340d8cfbf0c3836759a894db3e9346703cdfcb1ec4a6e01e86f231b89f3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng ; spa</language><creationdate>2021</creationdate><topic>Smartphones</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>López Jiménez, David</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>AUTh Library subscriptions: ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Central Student</collection><collection>International Bibliography of the Social Sciences</collection><collection>Social Science Database</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><jtitle>AdComunica</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>López Jiménez, David</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Relevancia de la necesidad de captar la atención en la publicidad</atitle><jtitle>AdComunica</jtitle><date>2021-01-30</date><risdate>2021</risdate><issue>21</issue><spage>295</spage><epage>298</epage><pages>295-298</pages><issn>2174-0992</issn><eissn>2254-2728</eissn><abstract>Artículo de Tribuna: investigación y profesión</abstract><cop>Castellón</cop><pub>Universitat Jaume I Servei de Comunicacio i Publicacions</pub><doi>10.6035/2174-0992.2021.21.15</doi><tpages>4</tpages><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 2174-0992
ispartof AdComunica, 2021-01 (21), p.295-298
issn 2174-0992
2254-2728
language eng ; spa
recordid cdi_proquest_journals_2610480188
source International Bibliography of the Social Sciences (IBSS); Publicly Available Content Database; Social Science Premium Collection
subjects Smartphones
title Relevancia de la necesidad de captar la atención en la publicidad
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-26T00%3A30%3A43IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Relevancia%20de%20la%20necesidad%20de%20captar%20la%20atenci%C3%B3n%20en%20la%20publicidad&rft.jtitle=AdComunica&rft.au=L%C3%B3pez%20Jim%C3%A9nez,%20David&rft.date=2021-01-30&rft.issue=21&rft.spage=295&rft.epage=298&rft.pages=295-298&rft.issn=2174-0992&rft.eissn=2254-2728&rft_id=info:doi/10.6035/2174-0992.2021.21.15&rft_dat=%3Cproquest_cross%3E2610480188%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c738-28b263340d8cfbf0c3836759a894db3e9346703cdfcb1ec4a6e01e86f231b89f3%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2610480188&rft_id=info:pmid/&rfr_iscdi=true