Slow Fashion Trends: Are Consumers Willing to Change Their Shopping Behavior to Become More Sustainable?

The fashion industry, despite generating great benefits in terms of trade, employment and income worldwide, is considered one of the most polluting industries due to the linearity of its production process with a high consumption of energy and raw materials as well as of waste generation. Furthermor...

Full description

Saved in:
Bibliographic Details
Published in:Sustainability 2021-12, Vol.13 (24), p.13858
Main Authors: Castro-López, Adrián, Iglesias, Victor, Puente, Javier
Format: Article
Language:English
Subjects:
Consumers
Consumption
COVID-19
Customers
Durability
Economic models
Employment
Environmental impact
Ethics
Fashion
Fashion goods
International organizations
Natural resources
Raw materials
Social impact
Society
Sustainability
Sustainable materials
Trends
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The fashion industry, despite generating great benefits in terms of trade, employment and income worldwide, is considered one of the most polluting industries due to the linearity of its production process with a high consumption of energy and raw materials as well as of waste generation. Furthermore, the short life cycles of its products, where the consumer seeks more to be fashionable than the products’ durability, contribute to this. However, this paradigm is changing due to society’s increased concern for the environment and a healthier way of life, promoting the emergence of a new concept called slow fashion, which seeks to improve the sustainability of fashion items from an environmental and ethical point of view. In this way, many companies are implementing circular economy measures in their production processes and innovating more circular products. The purpose of this work was to determine the consumer orientation toward slow fashion consumption, their perceived value and if they are willing to accept changes in their own behavior. The results confirm this new consumer orientation toward slow fashion consumption, which entails an important business transformation, fostering the innovation of new products and manufacturing systems characterized by a circular approach.
ISSN:2071-1050
2071-1050
DOI:10.3390/su132413858