Leaning in, pushed out: Postfeminist precarity, pandemic labor, and journalistic discourse

During the Covid-19 pandemic, the postfeminist ideal of “having it all” became more contradictory, as women struggled to juggle work and childcare. This research, using critical discourse analysis, examines how lifestyle and explanatory journalism made sense of this problematic ideal as it became ev...

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Bibliographic Details
Published in:International journal of cultural studies 2022-03, Vol.25 (2), p.174-191
Main Authors: Maddox, Jessica, Creech, Brian
Format: Article
Language:English
Subjects:
Child care
COVID-19
Critical theory
Discourse analysis
Feminism
Journalism
Neoliberalism
Pandemics
Postfeminism
Working mothers
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Summary:During the Covid-19 pandemic, the postfeminist ideal of “having it all” became more contradictory, as women struggled to juggle work and childcare. This research, using critical discourse analysis, examines how lifestyle and explanatory journalism made sense of this problematic ideal as it became evidently untenable during the pandemic. Here, journalism operates as a discursive structure, obscuring its own complicity in sustaining postfeminist and neoliberal relations around the expectations that surround working mothers.
ISSN:1367-8779
1460-356X
DOI:10.1177/13678779211047997