The Crisis of Danbury Fair Mall

This case describes the difficult financial situation of Danbury Fair Mall, which is the second biggest shopping mall in Connecticut. After World War II, the shopping mall business had grown fast especially in suburban areas of the U.S. However, the increasing popularity of online shopping caused ex...

Full description

Saved in:
Bibliographic Details
Published in:Journal of marketing development and competitiveness 2021-07, Vol.15 (2), p.77-82
Main Authors: Ahn, Jin Sun, Chung, Hanyong, Kim, Jung Hoon, Kim, Youngbin, Shin, Natalie Jungyoun
Format: Article
Language:English
Subjects:
Coronaviruses
COVID-19
Shopping centers
Students
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This case describes the difficult financial situation of Danbury Fair Mall, which is the second biggest shopping mall in Connecticut. After World War II, the shopping mall business had grown fast especially in suburban areas of the U.S. However, the increasing popularity of online shopping caused extensive damage to shopping malls. This case will provide students the chance to think about the past, the present, and the future of the shopping mall industry in the U.S.
ISSN:2155-2843
2155-2843
DOI:10.33423/jmdc.v15i2.4335