An Integrated Framework of Market and Nonmarket Strategies for Demoralized Transition Economies

In the extant literature, transition economies are sporadically addressed under the moniker of emerging economies and often only through calls for more contextualized research. Moreover, not all transition economies are emerging, as attempts at rapid transformation have resulted in economic deterior...

Full description

Saved in:
Bibliographic Details
Published in:Journal for East European management studies 2020-01, Vol.25 (1), p.84-104
Main Authors: Humphreys, John H., Loncar, Dragan, Atinc, Guclu, Hayek, Mario, Novicevic, Milorad M.
Format: Article
Language:English
Subjects:
Competition
Competitive advantage
Coordination
Dairy industry
Deterioration
Economic growth
Emerging markets
GDP
Gross Domestic Product
Ice cream
Liberalization
Market strategy
Sociocultural factors
Stagnation
Transformation
Transition economies
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In the extant literature, transition economies are sporadically addressed under the moniker of emerging economies and often only through calls for more contextualized research. Moreover, not all transition economies are emerging, as attempts at rapid transformation have resulted in economic deterioration as well. Yet, we lack models that approach the coordination of market and nonmarket strategies in contexts experiencing ongoing economic malaise. Accordingly, we examined the institutional and market strategies of Frikom, a regional ice cream producer profiting in the demoralized transition economy of Serbia, to identify antecedents to socio-cultural demoralization, elaborate a reconstructed view of nonmarket strategy in a demoralized transition economy, and conceptualize an integrated alignment model for firms competing in demoralized transitional economic environments.
ISSN:0949-6181
1862-0019
DOI:10.5771/0949-6181-2020-1-84