The Influence of Service Quality, Emotional Marketing and Spiritual Marketing On Customer Satisfaction

This study aims to determine the effect of service quality, the influence of emotional marketing, the effect of spiritual marketing, on satisfaction, and to know the three variables jointly affect customer satisfaction. This research is a quantitative research. With a questionnaire instrument distri...

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Bibliographic Details
Published in:Turkish journal of computer and mathematics education 2021-04, Vol.12 (3), p.3685-3689
Main Author: Et.al, Ida Hindarsah
Format: Article
Language:English
Subjects:
Customer satisfaction
Customer services
Data analysis
Empathy
Employees
Market strategy
Marketing
Product differentiation
Quality of service
Questionnaires
Regression analysis
Sampling techniques
Statistical analysis
Statistical tests
Variables
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Description
Summary:This study aims to determine the effect of service quality, the influence of emotional marketing, the effect of spiritual marketing, on satisfaction, and to know the three variables jointly affect customer satisfaction. This research is a quantitative research. With a questionnaire instrument distributed to 90 customers. Statistical test using classical assumption test, hypothesis testing using regression analysis test multiple test T test, F test and R test the coefficient of determination. The results showed that service quality, emotional marketing and spiritual marketing each had a significant positive effect on customer satisfaction. Then the quality of service, emotional marketing and spiritual marketing simultaneously have an effect on satisfaction
ISSN:1309-4653
1309-4653
DOI:10.17762/turcomat.v12i3.1650