Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application

This study investigates consumer repurchase behavior and purchases regret in the context of a Steadily Increasing Discount (SID) strategy. A quantitative research approach based on a full‐scaled administrative survey is adopted in the framework of the regret theory. Mall intercept technique is used...

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Bibliographic Details
Published in:Journal of public affairs 2022-02, Vol.22 (1), p.n/a
Main Authors: Sarwar, Muhammad Arslan, Awang, Zainudin, Habib, Muhammad Danish, Nasir, Jawaria, Hussain, Muzzammil
Format: Article
Language:English
Subjects:
Companies
Consciousness
Developing countries
Economic crisis
LDCs
Quantitative analysis
Regret
Respondents
Structural equation modeling
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Summary:This study investigates consumer repurchase behavior and purchases regret in the context of a Steadily Increasing Discount (SID) strategy. A quantitative research approach based on a full‐scaled administrative survey is adopted in the framework of the regret theory. Mall intercept technique is used to collect the cross‐sectional data from respondents. To establish the proposed relational paths, structural equation modeling is applied. The findings of the study suggest that confirmation, price consciousness, and alternative attractiveness have a substantially negative impact on repurchase intention whereas the positive impact on purchase regret is also evident. Furthermore, purchase regret harms repurchase intentions. Moreover, the findings have robust policy implications in the context of corporations offering SID after the economic crisis in developing countries.
ISSN:1472-3891
1479-1854
DOI:10.1002/pa.2357