A systematic process for generating new blockchain-service business model ideas

As is the case with other emerging technologies, commercializing blockchain technology via business models can provide radical opportunities for innovation. Existing studies on blockchain-service businesses lack research on how to develop business model ideas systematically; this study proposes a me...

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Bibliographic Details
Published in:Service business 2022-03, Vol.16 (1), p.187-209
Main Authors: Koh, Young In, Han, Sung H., Park, Junseong
Format: Article
Language:English
Subjects:
Blockchain
Business and Management
Business models
Customer services
Human Resource Management
Innovations
Management
Theoretical Article
Workshops
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Summary:As is the case with other emerging technologies, commercializing blockchain technology via business models can provide radical opportunities for innovation. Existing studies on blockchain-service businesses lack research on how to develop business model ideas systematically; this study proposes a methodical process for generating these new ideas. Blockchain technology features were organized from the perspective of idea generation and leveraged to solve customer requirements. Through workshops, six business ideas were generated and evaluated by 26 experts. The proposed process proved it could generate innovative and qualitative ideas and could, thus, help business planners who are looking to generate new blockchain-service business model ideas.
ISSN:1862-8516
1862-8508
DOI:10.1007/s11628-021-00465-6