Rethinking the Impact of Theme Park Image on Perceived Value and Behavioral Intention: The Case of Chimelong Ocean Kingdom, China

The emergence of theme parks is enriching the tourist experience in the COVID-19 period. This study rethinks the impact of theme park image on tourist-perceived value (functional, social, and emotional value) and behavioral intention during COVID-19. Data were collected from 304 respondents who visi...

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Bibliographic Details
Published in:Sustainability 2022-02, Vol.14 (4), p.2349
Main Authors: Zhu, Chris, Fong, Lawrence Hoc Nang, Shang, Ziye, Gan, Manrong
Format: Article
Language:English
Subjects:
Amusement parks
Attitudes
Behavior
Coronaviruses
COVID-19
Emotional behavior
Hospitality industry
Pandemics
Perceptions
Theme parks
Tourism
Tourists
Travel
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Summary:The emergence of theme parks is enriching the tourist experience in the COVID-19 period. This study rethinks the impact of theme park image on tourist-perceived value (functional, social, and emotional value) and behavioral intention during COVID-19. Data were collected from 304 respondents who visited Chimelong Ocean Kingdom during COVID-19. This study results indicated that theme park destination image (cognitive and affective) positively predicts tourist-perceived value (functional, social, and emotional) during COVID-19. Moreover, this study also indicated that although social and emotional value positively predict tourist behavioral intention, functional value does not positively predict tourist behavioral intention during COVID-19. Theoretical and managerial implications are presented.
ISSN:2071-1050
2071-1050
DOI:10.3390/su14042349