Impact of Innovation Capabilities on Business Sustainability in Small and Medium Enterprises

The rationale of this study was to investigate the effect of innovation types on business sustainability in the small and medium enterprises (SMEs). Quantitative approach was used for collecting the data and fulfilling the stated objective. Specifically, the data was collected from 171 employees in...

Full description

Saved in:
Bibliographic Details
Published in:FIIB business review 2022-03, Vol.11 (1), p.67-78
Main Authors: Hanaysha, Jalal Rajeh, Al-Shaikh, Mohammed Emad, Joghee, Shanmugan, Alzoubi, Haitham M.
Format: Article
Language:English
Subjects:
Companies
Entrepreneurs
Innovations
Marketing
Small & medium sized enterprises-SME
Sustainability
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The rationale of this study was to investigate the effect of innovation types on business sustainability in the small and medium enterprises (SMEs). Quantitative approach was used for collecting the data and fulfilling the stated objective. Specifically, the data was collected from 171 employees in SMEs in the Kingdom of Saudi Arabia. The analysis for the collected data was conducted using the partial least square approach (PLS-SEM). The findings showed that product innovation as well as service innovation have significant positive impacts on business sustainability. The results further confirmed that process innovation is vital for achieving business sustainability. Finally, the outcomes verified that marketing innovation has a significant impact on business sustainability. The results confirmed the significance of innovation capabilities in helping entrepreneurs in SMEs to sustain their businesses and improve their competitive strengths.
ISSN:2319-7145
2455-2658
DOI:10.1177/23197145211042232