What Is the Role of Tourism Management and Marketing toward Sustainable Tourism? A Bibliometric Analysis Approach

Sustainability is one of the current much-discussed issues in the world, including in tourism sectors. However, there are few studies on tourism management and marketing toward sustainable tourism. This study aims to analyze the literature on tourism management and marketing toward sustainable touri...

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Bibliographic Details
Published in:Sustainability 2022-04, Vol.14 (7), p.4226
Main Authors: Pahrudin, Pahrudin, Liu, Li-Wei, Li, Shao-Yu
Format: Article
Language:English
Subjects:
Bibliometrics
Climate change
Consumers
Data analysis
Economic development
Economic growth
Ecotourism
Marketing
Software
Stakeholders
Sustainability
Sustainable development
Sustainable tourism
Thematic mapping
Tourism
Trends
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Summary:Sustainability is one of the current much-discussed issues in the world, including in tourism sectors. However, there are few studies on tourism management and marketing toward sustainable tourism. This study aims to analyze the literature on tourism management and marketing toward sustainable tourism by using a bibliometric analysis approach based on the Web of Science (WOS) database. A sample of 528 articles was analyzed in this study. The data were processed and the results were graphically presented by using the R program. The results found the occurrence of publications by year, publication source information and authors, journals, countries, institutions, thematic maps, and current trends of topics in tourism management and marketing toward sustainable tourism. Furthermore, the role of tourism management and marketing toward sustainable tourism were discussed in this study. The bibliometric analysis helps to identify a future research agenda in sustainable tourism.
ISSN:2071-1050
2071-1050
DOI:10.3390/su14074226