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Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality
This paper explores whether consumers’ perceptions of environmental, social and governance initiatives can impact on attitude, and how three brand-related constructs—brand credibility, brand image and perceived quality—mediate this relationship. An online survey was conducted with 458 South Korean c...
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| Published in: | Sustainability 2022-04, Vol.14 (8), p.4515 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
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| cited_by | cdi_FETCH-LOGICAL-c225t-6aa2eeb2251997a23cfb9d695d7cb4bfa1be83fe19372c0f8dd29464df1553a53 |
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| cites | cdi_FETCH-LOGICAL-c225t-6aa2eeb2251997a23cfb9d695d7cb4bfa1be83fe19372c0f8dd29464df1553a53 |
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| container_issue | 8 |
| container_start_page | 4515 |
| container_title | Sustainability |
| container_volume | 14 |
| creator | Koh, Hee-Kyung Burnasheva, Regina Suh, Yong Gu |
| description | This paper explores whether consumers’ perceptions of environmental, social and governance initiatives can impact on attitude, and how three brand-related constructs—brand credibility, brand image and perceived quality—mediate this relationship. An online survey was conducted with 458 South Korean consumers, and the data were investigated through a partial least squares structural equation modeling (PLS-SEM) technique. The empirical results indicated direct positive effects of social and governance dimensions of perceived ESG on brand credibility, brand image, and perceived quality. However, no direct impact of the environmental dimension of perceived ESG on brand-related constructs was identified. Further, the results confirmed that brand credibility, brand image and perceived quality partially mediate the relationship between perceived ESG and attitude. Based on the findings, this paper suggests implications and future research directions. |
| doi_str_mv | 10.3390/su14084515 |
| format | article |
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| identifier | ISSN: 2071-1050 |
| ispartof | Sustainability, 2022-04, Vol.14 (8), p.4515 |
| issn | 2071-1050 2071-1050 |
| language | eng |
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| source | Publicly Available Content Database; Coronavirus Research Database |
| subjects | Attitudes Brand image Consumer attitudes Consumers Coronaviruses COVID-19 Credibility Empirical equations Hypotheses Image quality Influence Investments Medical research Multivariate statistical analysis Perceptions Reputations Social responsibility Society Stakeholders Sustainability Trust |
| title | Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality |
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