Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives

PurposeThe development of mobile technology has changed the traditional financial industry and banking sector. While traditional banks have adopted artificial intelligence (AI) techniques to deepen the development of mobile banking applications (apps), the current literature lacks research on the us...

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Bibliographic Details
Published in:International journal of bank marketing 2022-04, Vol.40 (4), p.631-658
Main Authors: Lee, Jung-Chieh, Chen, Xueqing
Format: Article
Language:English
Subjects:
Anthropomorphism
Artificial intelligence
Bank marketing
Bank services
Bank technology
Banking
Financial services
Hypotheses
Mobile commerce
Perceptions
Research methodology
Technology Acceptance Model
Trust
User behavior
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