The Effect of Social Feature Quality on the Social Commerce System

The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social featu...

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Bibliographic Details
Published in:International journal of advanced computer science & applications 2019, Vol.10 (7)
Main Authors: Nistah, Nona M, Mohd, Maryati, Sura, Suaini, Lee, Ook
Format: Article
Language:English
Subjects:
Brand loyalty
Communication
Community
Computer science
Customer satisfaction
Customers
Electronic commerce
Factor analysis
Information systems
Internet
Social interaction
Social networks
Social research
Social support
Success
Trust
User behavior
Virtual communities
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Summary:The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system.
ISSN:2158-107X
2156-5570
DOI:10.14569/IJACSA.2019.0100720