The Effect of Social Feature Quality on the Social Commerce System

The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social featu...

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Published in:International journal of advanced computer science & applications 2019, Vol.10 (7)
Main Authors: Nistah, Nona M, Mohd, Maryati, Sura, Suaini, Lee, Ook
Format: Article
Language:English
Subjects:
Brand loyalty
Communication
Community
Computer science
Customer satisfaction
Customers
Electronic commerce
Factor analysis
Information systems
Internet
Social interaction
Social networks
Social research
Social support
Success
Trust
User behavior
Virtual communities
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cited_by cdi_FETCH-LOGICAL-c325t-e7dfef79ee3801376f16a5651dea2647c664b8543e8e8e8cd981a9d4aa84c3ed3
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container_title International journal of advanced computer science & applications
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creator Nistah, Nona M
Mohd, Maryati
Sura, Suaini
Lee, Ook
description The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system.
doi_str_mv 10.14569/IJACSA.2019.0100720
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subjects Brand loyalty
Communication
Community
Computer science
Customer satisfaction
Customers
Electronic commerce
Factor analysis
Information systems
Internet
Social interaction
Social networks
Social research
Social support
Success
Trust
User behavior
Virtual communities
title The Effect of Social Feature Quality on the Social Commerce System
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