Teen’s Social Media Adoption: An Empirical Investigation in Indonesia

Social media has reached their popularity in the past decade. Indonesia has more than 63 million social media users who are accessing their account through mobile phone and therefore Indonesia is the third largest users in the world after United States and India. This study is attempted to determine...

Full description

Saved in:
Bibliographic Details
Published in:International journal of advanced computer science & applications 2018, Vol.9 (2)
Main Authors: Kusyanti, Ari, Puspa, Harin, Rahma, Dita, April, Yustiyana
Format: Article
Language:English
Subjects:
Digital media
Empirical analysis
Multivariate statistical analysis
Social networks
Structural equation modeling
Technology Acceptance Model
Technology utilization
User behavior
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Social media has reached their popularity in the past decade. Indonesia has more than 63 million social media users who are accessing their account through mobile phone and therefore Indonesia is the third largest users in the world after United States and India. This study is attempted to determine the factors affecting user behaviour intention of social media usage. TAM (Technology Acceptance Model) for Social Media by Rauniar et al. is adopted to provide empirical evidence of teens in Indonesia. Data were collected through questionnaire survey and hypotheses are analyzed with SEM (Structural Equation Modeling). Result shows that factor affecting Indonesian teens in using social media is perceived usefullness (PP), while Trustworthiness (TW) has no significant influence towards thier intention to use social media.
ISSN:2158-107X
2156-5570
DOI:10.14569/IJACSA.2018.090252