Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens

The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours and borders of this intersection is arguably much grayer. To provide some ins...

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Bibliographic Details
Published in:Journal of public policy & marketing 2022-07, Vol.41 (3), p.216-220
Main Authors: Block, Lauren, Vallen, Beth, Warlop, Luk
Format: Article
Language:English
Subjects:
Consumers
Marketing
Public policy
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Summary:The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours and borders of this intersection is arguably much grayer. To provide some insight, we define the body of work at the intersection of public policy and consumer behavior as "consumer-centered policy inquiries" and provide an organizing framework for how to both define and characterize it.
ISSN:0743-9156
1547-7207
DOI:10.1177/07439156221095857