Designing Automated Vehicle Interiors for Different Cultures: Evidence From China, Germany, and the United States

The advent of automated driving is a global trend. It is likely that views on what will make an automated vehicle trustworthy, comfortable, usable, and enhance passengers’ well-being while driving will differ between markets. Therefore, we conducted an expert survey (n = 28) to identify cultural-spe...

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Bibliographic Details
Published in:Ergonomics in design 2022-07, Vol.30 (3), p.16-22
Main Authors: Sauer, Vanessa, Mertens, Alexander, Groß, Stefan, Heitland, Jens, Nitsch, Verena
Format: Article
Language:English
Subjects:
Well being
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Summary:The advent of automated driving is a global trend. It is likely that views on what will make an automated vehicle trustworthy, comfortable, usable, and enhance passengers’ well-being while driving will differ between markets. Therefore, we conducted an expert survey (n = 28) to identify cultural-specific design requirements of Level 4 automated vehicles for China, Germany, and the United States. Our results indicate a tendency toward hedonic vehicle design in China and pragmatic design in Germany. United States lies between these two markets. The results imply that car manufacturers can influence passengers’ well-being through vehicle design and, in turn, increase acceptance of automated vehicles.
ISSN:1064-8046
2169-5083
DOI:10.1177/1064804620966158