Gayo Coffee Agro-Tourism Model Based On Institutional Coordination At Takengon

The research objective is to predict the factors that support the success of agro-tourism development based on institutional coordination in Takengon. The population is coffee farmers in Takengon who have coffee plantations. Then the sampling model used accidental sampling, the sample selected was 9...

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Bibliographic Details
Published in:Webology 2022-01, Vol.19 (3), p.2944-2951
Main Authors: Eliyin, Fitri, Ilma, Susanti, Julida, Rayuwati, Patriandi
Format: Article
Language:English
Subjects:
Coffee industry
Data analysis
Exports
Farmers
Plantations
Sea level
Success
Tourism
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Summary:The research objective is to predict the factors that support the success of agro-tourism development based on institutional coordination in Takengon. The population is coffee farmers in Takengon who have coffee plantations. Then the sampling model used accidental sampling, the sample selected was 95 coffee farmers. Model analitic in this study uses a Structural Equation Modeling (SEM) approach based on Smart PLS. The results indicate that attraction has a direct effect on institutional coordination and agro-tourism development; aware that tourism has a direct influence on institutional coordination and agro-tourism development; institutional coordination has a direct impact on agro-tourism development; indirectly, institutions have a significant effect in mediating attraction to agro-tourism growth; Indirectly, the institution does not influence negotiating tourism awareness on the development of agro-tourism.
ISSN:1735-188X