Government Participation in Supply Chain Low-Carbon Technology R&D and Green Marketing Strategy Optimization

This paper uses the differential game approach to construct a model of cooperative emission reduction involving the government, manufacturing firms, and retail firms under different power structures. It is found that the dominant player receives more subsidies; the development of a mechanism for hor...

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Bibliographic Details
Published in:Sustainability 2022-07, Vol.14 (14), p.8342
Main Authors: Li, Nan, Deng, Mingjiang, Mou, Hanshu, Tang, Deshan, Fang, Zhou, Zhou, Qin, Cheng, Changgao, Wang, Yingdi
Format: Article
Language:English
Subjects:
Carbon
Climate change
Consumers
Cooperation
Corporate image
Decision making
Differential games
Emissions
Environmental impact
Environmental management
Externality
Game theory
Government subsidies
Green marketing
Optimization
R&D
Research & development
Retail stores
Social responsibility
Society
Supply chains
Sustainable development
Technology
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Summary:This paper uses the differential game approach to construct a model of cooperative emission reduction involving the government, manufacturing firms, and retail firms under different power structures. It is found that the dominant player receives more subsidies; the development of a mechanism for horizontal technology R&D among enterprises can reduce the financial pressure on the government to implement compensation strategies and improve the effectiveness and performance of supply chain emission reduction; and the government can develop differentiated subsidy schemes to achieve Pareto optimality in the supply chain and environmental performance based on different game strategies and revenue-sharing agreements by enterprises.
ISSN:2071-1050
2071-1050
DOI:10.3390/su14148342