The Function Of Emoji In Digital Communication In Indonesia

This article aimed at elaborating the functions of emojis used in communication engaged in digital media, especially WhatsApp Group (WAG) and Instagram (IG). This topic was noteworthy due to the empirical facts showing that in communication digital in Indonesia emojis were used as expressions suppor...

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Bibliographic Details
Published in:Webology 2022-01, Vol.19 (2), p.4800-4820
Main Authors: Saidi, Acep Iwan, Puspitasari, Dyah Gayatri, Hermawan, Ferry Fauzi
Format: Article
Language:English
Subjects:
Age
Computer mediated communication
Consumerism
Culture
Digital broadcasting
Digital media
Discourse functions
Emojis
Language
Oral tradition
Semiotics
Society
Verbal communication
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Summary:This article aimed at elaborating the functions of emojis used in communication engaged in digital media, especially WhatsApp Group (WAG) and Instagram (IG). This topic was noteworthy due to the empirical facts showing that in communication digital in Indonesia emojis were used as expressions supporting communication nevertheless people often utilized them by breaking the communication logics. In undertaking the research, netnosemiotics, an approach integrating digital ethnography (netnography) and semiotics was applied. Through this study it was revealed that emojis did not only function as visual texts conveying particular messages, but also as the contexts representing the cultural relationship of various types of communication relations. Emojis were signs above signs. At this point, emojis built a communication we called metasemiotics. This finding significantly contributed to the development of digital communication model related to the digital culture as a whole, both at the local and global levels.
ISSN:1735-188X