Alfabetización digital en la gestión estratégica de los restaurantes de comida rápida

The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. The research showed that the model used does contribute to the variables, since a p-value

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Bibliographic Details
Published in:RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação 2022-02 (E48), p.332-347
Main Authors: Vanessa, Carhuapoma Mezarina Ruddy, Alina, Cueva Rios Maria, Alan, Castillo Sáenz Rafael, Sebastian, Flores Sotelo Willian, Ramiro, Salas-Zeballos Victor
Format: Article
Language:eng ; spa
Subjects:
Digital literacy
Fast food
Restaurants
Shopping centers
Strategic management
Online Access:Get full text
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Summary:The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. The research showed that the model used does contribute to the variables, since a p-value
ISSN:1646-9895