THE SOCIAL RESPONSIBILITY/ FINANCIAL PERFORMANCE CAUSALITY IN TIME OF COVID, THE CASE OF MOROCO

The current business environment is undergoing profound changes. On the one hand, the effects of economic globalization, multilateral trade agreements and new customer requirements, and on the other hand, an unprecedented health crisis, COVID-19. During the Covid-19 crisis, the concept of Corporate...

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Bibliographic Details
Main Authors: Meriem, Bennouna Zhar, Abdelhamid, Nechad
Format: Conference Proceeding
Language:English
Subjects:
Coronaviruses
COVID-19
Economic crisis
Economic development
Economic growth
Economic impact
Economics
Efficiency
Employees
Financial performance
Globalization
Human rights
Impact analysis
International organizations
Management of crises
Small & medium sized enterprises-SME
Social responsibility
Society
Workforce
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Summary:The current business environment is undergoing profound changes. On the one hand, the effects of economic globalization, multilateral trade agreements and new customer requirements, and on the other hand, an unprecedented health crisis, COVID-19. During the Covid-19 crisis, the concept of Corporate Social Responsibility (CSR) has occupied an essential place in the life of any company through the constitution of a socially responsible image in the eyes of thirdparties and its integration as a new mode of crisis management and as a performance lever allowing the company to resist the current financial and economic shocks. In this paper we will first give a historical overview of CSR, then define CSR, financial performance, the SMB, the role of the SMB on economic growth, then cite the organizational theories related to the importance of CSR in times of crisis, to finally detail the economic impact of health measures to counter the COVID 19; developed by the High Commission for the plan as well as recommendations.
ISSN:1849-6903
1849-6903