INFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCE

The main aim of this research is to clarify the macro – environment factors that stimulate the visit intention and purchase intention of tourists. To reach the end this research applied the quantitative approach by the data collected from a questionnaire survey. There are 288 valid questionnaires th...

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Bibliographic Details
Published in:Geo Journal of Tourism and Geosites 2022, Vol.41 (2), p.400-407
Main Authors: NGUYEN, The Kien, HA, Thi Kim Duyen, PHAM, Thanh Ha, PHAM, Thi Minh Nguyet, LE, Khanh Cuong, LE, Van Son, NGUYEN, Hong Thai
Format: Article
Language:English
Subjects:
Competitive advantage
Developing countries
developing country
Economic development
Hypotheses
Influence
Infrastructure
LDCs
macro environment
Tourism
tourist
Travel
Value chain
vietnam
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Summary:The main aim of this research is to clarify the macro – environment factors that stimulate the visit intention and purchase intention of tourists. To reach the end this research applied the quantitative approach by the data collected from a questionnaire survey. There are 288 valid questionnaires that are collected from tourists who visit Daklak province – in the Central highlands of Vietnam. The authors tested the proposed hypothesis by SPSS software. The results showed that the economic, infrastructure, integration, politics have positive effects on both tourists’ visit intention and product purchase intention. Moreover, the resource has positive influences on tourists’ visit intention but do not has effect on purchase intention.
ISSN:2065-1198
2065-0817
2065-1198
2065-0817
DOI:10.30892/gtg.41209-843