Configurations to Superior Environmental Innovation Strategy: A Both–And Approach

An effective climate change action involves the critical role that companies must play in assuring the long-term human and social well-being of future generations. In our study, we offer a more holistic, inclusive, both–and approach to the challenge of environmental innovation (EI) that uses a novel...

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Bibliographic Details
Published in:Organization & environment 2022-09, Vol.35 (3), p.468-494
Main Authors: Russo-Spena, Tiziana, Di Paola, Nadia, O’Driscoll, Aidan
Format: Article
Language:English
Subjects:
Climate action
Climate change
Collaboration
Communications technology
Companies
Comparative analysis
Configurations
Emotional intelligence
Environmental policy
Fuzzy sets
Information technology
Innovations
Social well being
Strategies
Telecommunications
Value chain
Well being
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Summary:An effective climate change action involves the critical role that companies must play in assuring the long-term human and social well-being of future generations. In our study, we offer a more holistic, inclusive, both–and approach to the challenge of environmental innovation (EI) that uses a novel methodology to identify relevant configurations for firms engaging in a superior EI strategy. A conceptual framework is proposed that identifies six sets of driving characteristics of EI and two sets of beneficial outcomes, all inherently tensional. Our analysis utilizes a complementary rather than an oppositional point of view. A data set of 65 companies in the ICT value chain is analyzed via fuzzy-set comparative analysis (fsQCA) and a post-QCA procedure. The results reveal that achieving a superior EI strategy is possible in several scenarios. Specifically, after close examination, two main configuration groups emerge, referred to as technological environmental innovators and organizational environmental innovators.
ISSN:1086-0266
1552-7417
DOI:10.1177/10860266211031623