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Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe

Purpose>This study aims to examine the influence of service quality, satisfaction, trust, value and commitment on hotel customers’ attitudinal and behavioural loyalty.

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Published in:Tourism critiques 2022-08, Vol.3 (1), p.42-71
Main Authors: Nyagadza, Brighton, Mazuruse, Gideon, Muposhi, Asphat, Chigora, Farai
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Language:English
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description Purpose>This study aims to examine the influence of service quality, satisfaction, trust, value and commitment on hotel customers’ attitudinal and behavioural loyalty.
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source Emerald Open Access; Publicly Available Content Database; ABI/INFORM Global
subjects Brand loyalty
Competition
Competitive advantage
Costs
Customer satisfaction
Customer services
Hospitality industry
Hotels & motels
Hypotheses
Literature reviews
Quality of service
Tourism
title Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe
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