Bargaining our emotions: Exploring the lived experience of purchasing luxury fashion counterfeit

The study identified contrasting experiences of purchasing and owning luxury fashion counterfeit items: while some participants carefully considered and were ultimately satisfied with their counterfeit purchase, others impulsively purchased and later reappraised and regretted their decision. The fin...

Full description

Saved in:
Bibliographic Details
Published in:Strategic change 2022-09, Vol.31 (5), p.505-514
Main Authors: Bardey, Aurore C., Turner, Rose, Piccardi, Patrice
Format: Article
Language:English
Subjects:
Consumer attitudes
Consumer behavior
Counterfeiting
Emotions
Luxuries
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The study identified contrasting experiences of purchasing and owning luxury fashion counterfeit items: while some participants carefully considered and were ultimately satisfied with their counterfeit purchase, others impulsively purchased and later reappraised and regretted their decision. The findings underlined the importance of consumer perceptions of quality to luxury and luxury counterfeit fashion products. They showed how education about the unethical features of the counterfeit industry could change consumer behavior.
ISSN:1086-1718
1099-1697
DOI:10.1002/jsc.2521