PERSPECTIVES ON SPORTS AND RECREATIONAL TOURISM OF MAKARSKA AND THE IMPORTANCE OF COMMUNICATION ACTIVITY

Makarska as an attractive tourist destination due to the mass and seasonal nature of tourism is faced with a number of problems that are reflected in its competitiveness in the international tourism market and through the quality of life of the local population. This area has a great potential for e...

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Bibliographic Details
Published in:Quaestus (Timio̦ara) 2022-04 (20), p.235-242
Main Authors: Ðervida, Ružica, Radosavac, Adriana
Format: Article
Language:English
Subjects:
Coasts
Communication
Culture
Forests
Housing
Market positioning
Recreation
Seasons
Tourism
Tourism development
Tourist attractions
Trends
Vacations
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Summary:Makarska as an attractive tourist destination due to the mass and seasonal nature of tourism is faced with a number of problems that are reflected in its competitiveness in the international tourism market and through the quality of life of the local population. This area has a great potential for expanding its tourist offer. Planned development and management open up opportunities for overcoming the orientation towards mass and seasonal tourism and the untapped potential of all other areas. The development of sports and recreational tourism and a well-designed strategy of communication with the public can contribute to the improvement of the tourist offer of this region, which would have a direct impact on reducing the seasonality and prolonging the tourist season.
ISSN:2285-424X
2343-8134