MAXIMIZING BUSINESS IN FARM AGROTOURISM ACCORDING TO CONSUMER PROFILE

The products or services offered by the farm can be requested by the consumers only if the marketers understand what the consumers want, how they look at the price, how the promotion is done and why they buy the products and services offered by other agrotourism farms. In order to maximize agrotouri...

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Bibliographic Details
Published in:Quaestus (Timio̦ara) 2022-04 (20), p.276-283
Main Authors: Tarpian, Denisa, Petroman, Cornelia, Văduva, Loredana, Petroman, Ioan
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Consumption
Farms
Influence
Marketing
Profits
Tourism
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Summary:The products or services offered by the farm can be requested by the consumers only if the marketers understand what the consumers want, how they look at the price, how the promotion is done and why they buy the products and services offered by other agrotourism farms. In order to maximize agrotourism business, must be established an order of farm priorities, turnover, profit and revenue, revenue and profit, as well as the need to diversify the farm activity according to the profile of farm tourism consumers. Comparing the result of the shopping experience with what is anticipated, depending on the profile of consumers of farm agrotourism products and services, we consider that it is not only the relationship between the consumer's available budget and price or income and expenses, but also other factors such as the system of impulses, mental states which justify their acquisition or non-acquisition.
ISSN:2285-424X
2343-8134