Consuming Midnights: Indonesian Youths’ Stay-up-Late Lifestyle in Branded Places

This article inquires into the meanings associated with urban youths’ stay-up-late lifestyle in 24-hour branded cafés and convenience stores. These branded places are spreading now, in both big and small cities of Indonesia. Providing free Internet access and cozy sitting spots, they are a magnet fo...

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Bibliographic Details
Published in:The international journal of interdisciplinary cultural studies 2021, Vol.17 (1), p.17-30
Main Author: Wijaya, Bambang Sukma
Format: Article
Language:English
Subjects:
Cafes
Convenience stores
Cultural studies
Discourses
Drinks
Friendship
Interdisciplinary aspects
Internet access
Lifestyles
Pleasure
Shopping
Small cities
Snacks
Social sciences
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Summary:This article inquires into the meanings associated with urban youths’ stay-up-late lifestyle in 24-hour branded cafés and convenience stores. These branded places are spreading now, in both big and small cities of Indonesia. Providing free Internet access and cozy sitting spots, they are a magnet for youths, who crowd up there with their “work gadgets,” such as laptops and smartphones or sometimes just chat with friends through the night, consuming snacks and beverages. Using a qualitative approach, we observed and interviewed some informants and found that the stay-up-late lifestyle for urban youth is a form of insomniac expression for worldly pleasure and the desire to succeed, intertwined with a workaholic identity construction. These personal discourses are inseparable from the media and social discourse that develops within the community.
ISSN:2327-008X
2327-2554
DOI:10.18848/2327-008X/CGP/v17i01/17-30