Diffusion of Fashion Innovations: Turn of the Century Oregon Capes

Capes were a popular outdoor garment in the 1890s and one of the most frequently illustrated outdoor garments in fashion magazines Harper’s Bazar and The Delineator and mail-order retailer Sears Roebuck and Company. While researching late 19th and early 20th century outdoor extant Oregon garments, w...

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Bibliographic Details
Published in:International journal of design in society 2013, Vol.7 (1), p.41-50
Main Authors: Mower, Jennifer M., Pedersen, Elaine L., Burns, Leslie Davis
Format: Article
Language:English
Subjects:
20th century
Case studies
Design
Fashion designers
Garments
Illustrations
Innovations
Museums
Summer
Turn of the century
Online Access:Get full text
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Summary:Capes were a popular outdoor garment in the 1890s and one of the most frequently illustrated outdoor garments in fashion magazines Harper’s Bazar and The Delineator and mail-order retailer Sears Roebuck and Company. While researching late 19th and early 20th century outdoor extant Oregon garments, we found large numbers of capes, more than other outdoor garments, and wondered about the influences on their adoption and use. The purpose of our work was to determine the usefulness of Rogers's theory of diffusion of innovations related to a single case study of historical style adoption: the adoption and diffusion of capes in turn-of-the-century Oregon (19th century to 20th century).
ISSN:2325-1328
2325-1360
DOI:10.18848/2325-1328/CGP/v07i01/57916