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Theory generation from literature reviews: A methodological guidance
This article aims to assist researchers in navigating the path to theory creation by investigating how they might build theory through literature reviews. In particular, we propose and elaborate upon the Theory Generation from Literature Review (TGLR) process, capturing different methods and techniq...
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Published in: | International journal of consumer studies 2022-09, Vol.46 (5), p.1505-1516 |
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Main Authors: | , , , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | This article aims to assist researchers in navigating the path to theory creation by investigating how they might build theory through literature reviews. In particular, we propose and elaborate upon the Theory Generation from Literature Review (TGLR) process, capturing different methods and techniques to be applied depending on the level of development and saturation characterizing the focal area of inquiry. In the second part of the article, we briefly present the 21 articles conducting systematic literature reviews on consumer research topics selected for this special issue in IJCS. |
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ISSN: | 1470-6423 1470-6431 |
DOI: | 10.1111/ijcs.12861 |