Global Technology Trends and the Future of Digital Marketing

Digital technology has not only come to stay, but also on its way to climb greater heights what with the exploding developments leading to new physics, new advances in computing in terms of speed and extant and the continuous changes leading to wide ranging applications both in desktop computers, mo...

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Bibliographic Details
Published in:Journal of information technology and economic development 2022-10, Vol.12 (2), p.1-12
Main Authors: Suman, Sonika, Khan, Basheer Ahmed
Format: Article
Language:English
Subjects:
Algorithms
Artificial intelligence
Augmented reality
Automation
Chatbots
Customization
Digital marketing
Digital technology
Display devices
Influencer marketing
Internet
Kiosks
Marketing
Mixed reality
Mobile computing
Personal computers
Social networks
Trends
User generated content
Virtual reality
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Summary:Digital technology has not only come to stay, but also on its way to climb greater heights what with the exploding developments leading to new physics, new advances in computing in terms of speed and extant and the continuous changes leading to wide ranging applications both in desktop computers, mobile hand phones, wearable, locational and moveable variety of devices including Television, Display Boards, Public kiosks etc. utilizing Artificial Intelligence, Virtual Reality, Augmented Reality and Mixed Reality etc. Along with these evolutions and enlargements, marketing as an activity takes newer shapes and forms and marketing itself is becoming digital technology oriented and is termed as digital marketing. A study of the global trends is of timely and topical import and an attempt is made in the following to discuss these for drawing comprehensive insights based on this evolutionary progression. The narrative that follows provides the picture of the phenomena leading for further future activities in these two areas-technology trends and marketing in the future. Different forms of digital marketing are in vogue. The digital marketers have to be abreast of the developments on a time based manner being affected by the FOMO syndrome (Fear of Missing Out) in the arena of digital explosion.
ISSN:2153-974X
2153-9731