Establishing and Managing a Facebook Account for Your Library

Davis offers several tips for librarians to establish and manage a Facebook account for their library. She states that in the ever-expanding and rapidly changing world of social media, it can often be challenging for libraries to know where and how to invest their time and efforts in order to connec...

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Bibliographic Details
Published in:Texas library journal 2022-10, Vol.98 (3), p.99-100
Main Author: Davis, Theresa
Format: Article
Language:English
Subjects:
Customer services
Librarians
Libraries
Public libraries
Social media
Social networks
Online Access:Get full text
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Summary:Davis offers several tips for librarians to establish and manage a Facebook account for their library. She states that in the ever-expanding and rapidly changing world of social media, it can often be challenging for libraries to know where and how to invest their time and efforts in order to connect with patrons. Since taking a leadership role overseeing communications at the Fort Worth Public Library in 2018, she and her team have had the opportunity to expand into different social media platforms and to find efficient and effective ways to engage with the public. Not every library needs to be on TikTok or even on Twitter to enjoy plenty of enthusiastic nods and clapping. Knowing the patron population and the community the library serves should both inform the platforms librarians choose to engage in and the content they share.
ISSN:0040-4446