DIGITAL MARKETING: STRATEGIES FOR ENGAGING DIGITAL GENERATION ON SOCIAL MEDIA

Different strategies are formulated based on different segments that caters business. [...]how these strategies are formulated and put into motion in digital space is a bigger thing to ponder. Engaging consumers of various social media platforms (Facebook, Instagram, Quora, LinkedIn) is a challenge...

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Bibliographic Details
Published in:Phronimos 2022-04, Vol.2 (2), p.41-50
Main Authors: Pandey, Shubham, Salunkhe, Nitin A
Format: Article
Language:English
Subjects:
Age groups
Audiences
Consumer behavior
Consumers
Digital broadcasting
Digital marketing
Females
Internet
Market strategy
Millennials
Questionnaires
Screen time
Social networks
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Summary:Different strategies are formulated based on different segments that caters business. [...]how these strategies are formulated and put into motion in digital space is a bigger thing to ponder. Engaging consumers of various social media platforms (Facebook, Instagram, Quora, LinkedIn) is a challenge but companies have taken the advantage of the opportunity and engaged with the audience. * PK Kannan - 2017 in their article discussed we develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact. [...]we integrate these identified questions and set a research agenda for future research in digital marketing to examine the issues from the perspective of the firm. * RD Todor - Bulletin of the Transilvania University of Brasov 2016 in his article discussed it is a matter of fact that we are in the digital era and internet marketing and social media have a significant impact on the way consumers behave, companies do business, and it is a must for companies to adapt to the new reality. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies must be perceived positively by this online generation. * A Khanna - Global Journal of Enterprise Information System, 2012 in his article discussed understanding Digital marketing is an informative, practical and an easy-to-read book that takes you on a journey into the world of Digital Advertising.
ISSN:2583-3839
2583-3839