Achieving entrepreneurial intention through entrepreneurial orientation, social network ties, and market intelligence generation perspectives

Entrepreneurial orientation (ENO), social network ties (SOT) and market intelligence generation (MIT) are independently modeled as distinct antecedents of entrepreneurial intention (EIN). However, the intervening variables for such models are typically under-explored in their applicability to univer...

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Bibliographic Details
Published in:International Journal of Research in Business and Social Science 2022-09, Vol.11 (6), p.86-97
Main Authors: Owusu, Joseph, Hayat, Naeem, Oppong, Peter Kwasi, Owusu-Ansah, Wilberforce
Format: Article
Language:English
Subjects:
Behavior
Business information
Emerging markets
Entrepreneurs
Entrepreneurship
Innovations
Marketing
Purchase intention
Social networks
Social research
Theory of planned behavior
University students
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Summary:Entrepreneurial orientation (ENO), social network ties (SOT) and market intelligence generation (MIT) are independently modeled as distinct antecedents of entrepreneurial intention (EIN). However, the intervening variables for such models are typically under-explored in their applicability to university students in sub-Saharan Africa. Accordingly, drawing on the theory of planned behavior (TPB), the present study argues that ENO impacts EIN, primarily explained by SOT and MIT. Using cross-sectional data gathered from university students in Ghana, a sub-Saharan African country, our findings reveal that ENO has both direct and indirect relationships with EIN. Thus, this relationship is mainly mediated when students build and develop social network ties (SOT) instead of gathering marketing intelligence (MIT).
ISSN:2147-4478
2147-4478
DOI:10.20525/ijrbs.v11i6.1901