The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits

The invention of web 2.0 and the advancement of information and communication technology have provided consumers and businesses with the opportunity to utilise online transactions. The Internet is an essential tool for doing online shopping. Despite the importance and popularity of online shopping,...

Full description

Saved in:
Bibliographic Details
Published in:Iranian journal of management studies 2022-09, Vol.15 (4), p.743-758
Main Authors: Nasidi, Qaribu Yahaya, Ahmad, Muhamad Fazil, Garba, Murtala, Hafiz, Usman Ahmed, Hassan, Isyaku
Format: Article
Language:English
Subjects:
Advertising
Consumers
Decision making
Electronic commerce
Habits
Internet
Marketing
Mediation
Purchase intention
Shopping
Social media
Social networks
Social research
Web 2.0
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page 758
container_issue 4
container_start_page 743
container_title Iranian journal of management studies
container_volume 15
creator Nasidi, Qaribu Yahaya
Ahmad, Muhamad Fazil
Garba, Murtala
Hafiz, Usman Ahmed
Hassan, Isyaku
description The invention of web 2.0 and the advancement of information and communication technology have provided consumers and businesses with the opportunity to utilise online transactions. The Internet is an essential tool for doing online shopping. Despite the importance and popularity of online shopping, most Nigerian consumers largely depend on conventional shopping rather than online shopping due to their resistance to online shopping habits. In Nigeria, few studies have examined the effect of advertising, social media and online risk on online shopping habit. Thus, this study aimed to investigate the mediating role of advertising in the relationship between social media and online risk and its effect on online shopping habits in Nigeria. A self-administered questionnaire was used to collect data from 375 respondents using a purposive sampling technique. Structural equation modelling was used to analyse and evaluate the hypotheses (SEM-AMOS). The results show that online risk and advertising had an insignificant direct effect on online shopping habits. Moreover, the study result showed that social media has a statistically significant and direct effect on online shopping. While advertising partially mediates the relationship between online risk and online shopping habits, it fully mediates the relationship between social media and online shopping habits. The findings of this research can contribute to the existing literature. Practically, results obtained from this research can help Nigerian online firms and consumers to understand the effect of advertising, social media and online risk on online shopping habits.
format article
fullrecord <record><control><sourceid>gale_proqu</sourceid><recordid>TN_cdi_proquest_journals_2723855531</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A721881577</galeid><sourcerecordid>A721881577</sourcerecordid><originalsourceid>FETCH-LOGICAL-g217t-d22bf1060c2c0f5b303c6b0ea738a806438f3da293511654157d339d7140e8533</originalsourceid><addsrcrecordid>eNptkG1LwzAQx4soOOa-Q8C3VvLQNN3LOaYTJoNtvi5pe2kzu6Q2mX4Cv7eZU5xgDi53l9_9j8tZNKAs4TETCT8PMcZZLDDnl9HIuS0OR5AEp-kg-tg0gJ6g0tJrU6OVbQFZhSbVG_ReO9iB8Ugb5AO2gjZQ1rhGd-gO_DuAQWtbatkeJZA0FVqaVpsAa_fylWvv0EwpKD2y5ud13diuOwycyyIAV9GFkq2D0fc9jJ7vZ5vpPF4sHx6nk0VcUyJ8XFFaKIJTXNISK14wzMq0wCAFy2SG04RlilWSjhknJOUJ4aJibFwdloWMMzaMro-6XW9f9-B8vrX73oSRORWUZZxzRn6pWraQa6Os72W5067MJ4KSLAu6IlC3_1DBKtjp0hpQOtT_NNycNBR7Fz7CBed03XhXy71zp_gnVtqIYg</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2723855531</pqid></control><display><type>article</type><title>The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits</title><source>ABI/INFORM Global (ProQuest)</source><source>Business Source Ultimate</source><source>Publicly Available Content Database</source><source>Coronavirus Research Database</source><creator>Nasidi, Qaribu Yahaya ; Ahmad, Muhamad Fazil ; Garba, Murtala ; Hafiz, Usman Ahmed ; Hassan, Isyaku</creator><creatorcontrib>Nasidi, Qaribu Yahaya ; Ahmad, Muhamad Fazil ; Garba, Murtala ; Hafiz, Usman Ahmed ; Hassan, Isyaku</creatorcontrib><description>The invention of web 2.0 and the advancement of information and communication technology have provided consumers and businesses with the opportunity to utilise online transactions. The Internet is an essential tool for doing online shopping. Despite the importance and popularity of online shopping, most Nigerian consumers largely depend on conventional shopping rather than online shopping due to their resistance to online shopping habits. In Nigeria, few studies have examined the effect of advertising, social media and online risk on online shopping habit. Thus, this study aimed to investigate the mediating role of advertising in the relationship between social media and online risk and its effect on online shopping habits in Nigeria. A self-administered questionnaire was used to collect data from 375 respondents using a purposive sampling technique. Structural equation modelling was used to analyse and evaluate the hypotheses (SEM-AMOS). The results show that online risk and advertising had an insignificant direct effect on online shopping habits. Moreover, the study result showed that social media has a statistically significant and direct effect on online shopping. While advertising partially mediates the relationship between online risk and online shopping habits, it fully mediates the relationship between social media and online shopping habits. The findings of this research can contribute to the existing literature. Practically, results obtained from this research can help Nigerian online firms and consumers to understand the effect of advertising, social media and online risk on online shopping habits.</description><identifier>ISSN: 2008-7055</identifier><identifier>EISSN: 2345-3745</identifier><language>eng</language><publisher>Qom: University of Tehran, Farabi College</publisher><subject>Advertising ; Consumers ; Decision making ; Electronic commerce ; Habits ; Internet ; Marketing ; Mediation ; Purchase intention ; Shopping ; Social media ; Social networks ; Social research ; Web 2.0</subject><ispartof>Iranian journal of management studies, 2022-09, Vol.15 (4), p.743-758</ispartof><rights>COPYRIGHT 2022 University of Tehran, Farabi College</rights><rights>2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.proquest.com/docview/2723855531/fulltextPDF?pq-origsite=primo$$EPDF$$P50$$Gproquest$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.proquest.com/docview/2723855531?pq-origsite=primo$$EHTML$$P50$$Gproquest$$Hfree_for_read</linktohtml><link.rule.ids>314,780,784,11688,25753,36060,37012,38516,43895,44363,44590,74412,74895,75126</link.rule.ids></links><search><creatorcontrib>Nasidi, Qaribu Yahaya</creatorcontrib><creatorcontrib>Ahmad, Muhamad Fazil</creatorcontrib><creatorcontrib>Garba, Murtala</creatorcontrib><creatorcontrib>Hafiz, Usman Ahmed</creatorcontrib><creatorcontrib>Hassan, Isyaku</creatorcontrib><title>The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits</title><title>Iranian journal of management studies</title><description>The invention of web 2.0 and the advancement of information and communication technology have provided consumers and businesses with the opportunity to utilise online transactions. The Internet is an essential tool for doing online shopping. Despite the importance and popularity of online shopping, most Nigerian consumers largely depend on conventional shopping rather than online shopping due to their resistance to online shopping habits. In Nigeria, few studies have examined the effect of advertising, social media and online risk on online shopping habit. Thus, this study aimed to investigate the mediating role of advertising in the relationship between social media and online risk and its effect on online shopping habits in Nigeria. A self-administered questionnaire was used to collect data from 375 respondents using a purposive sampling technique. Structural equation modelling was used to analyse and evaluate the hypotheses (SEM-AMOS). The results show that online risk and advertising had an insignificant direct effect on online shopping habits. Moreover, the study result showed that social media has a statistically significant and direct effect on online shopping. While advertising partially mediates the relationship between online risk and online shopping habits, it fully mediates the relationship between social media and online shopping habits. The findings of this research can contribute to the existing literature. Practically, results obtained from this research can help Nigerian online firms and consumers to understand the effect of advertising, social media and online risk on online shopping habits.</description><subject>Advertising</subject><subject>Consumers</subject><subject>Decision making</subject><subject>Electronic commerce</subject><subject>Habits</subject><subject>Internet</subject><subject>Marketing</subject><subject>Mediation</subject><subject>Purchase intention</subject><subject>Shopping</subject><subject>Social media</subject><subject>Social networks</subject><subject>Social research</subject><subject>Web 2.0</subject><issn>2008-7055</issn><issn>2345-3745</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2022</creationdate><recordtype>article</recordtype><sourceid>COVID</sourceid><sourceid>M0C</sourceid><sourceid>PIMPY</sourceid><recordid>eNptkG1LwzAQx4soOOa-Q8C3VvLQNN3LOaYTJoNtvi5pe2kzu6Q2mX4Cv7eZU5xgDi53l9_9j8tZNKAs4TETCT8PMcZZLDDnl9HIuS0OR5AEp-kg-tg0gJ6g0tJrU6OVbQFZhSbVG_ReO9iB8Ugb5AO2gjZQ1rhGd-gO_DuAQWtbatkeJZA0FVqaVpsAa_fylWvv0EwpKD2y5ud13diuOwycyyIAV9GFkq2D0fc9jJ7vZ5vpPF4sHx6nk0VcUyJ8XFFaKIJTXNISK14wzMq0wCAFy2SG04RlilWSjhknJOUJ4aJibFwdloWMMzaMro-6XW9f9-B8vrX73oSRORWUZZxzRn6pWraQa6Os72W5067MJ4KSLAu6IlC3_1DBKtjp0hpQOtT_NNycNBR7Fz7CBed03XhXy71zp_gnVtqIYg</recordid><startdate>20220922</startdate><enddate>20220922</enddate><creator>Nasidi, Qaribu Yahaya</creator><creator>Ahmad, Muhamad Fazil</creator><creator>Garba, Murtala</creator><creator>Hafiz, Usman Ahmed</creator><creator>Hassan, Isyaku</creator><general>University of Tehran, Farabi College</general><general>University of Tehran, Qom College</general><scope>N95</scope><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>COVID</scope><scope>CWDGH</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>PIMPY</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope></search><sort><creationdate>20220922</creationdate><title>The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits</title><author>Nasidi, Qaribu Yahaya ; Ahmad, Muhamad Fazil ; Garba, Murtala ; Hafiz, Usman Ahmed ; Hassan, Isyaku</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-g217t-d22bf1060c2c0f5b303c6b0ea738a806438f3da293511654157d339d7140e8533</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2022</creationdate><topic>Advertising</topic><topic>Consumers</topic><topic>Decision making</topic><topic>Electronic commerce</topic><topic>Habits</topic><topic>Internet</topic><topic>Marketing</topic><topic>Mediation</topic><topic>Purchase intention</topic><topic>Shopping</topic><topic>Social media</topic><topic>Social networks</topic><topic>Social research</topic><topic>Web 2.0</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Nasidi, Qaribu Yahaya</creatorcontrib><creatorcontrib>Ahmad, Muhamad Fazil</creatorcontrib><creatorcontrib>Garba, Murtala</creatorcontrib><creatorcontrib>Hafiz, Usman Ahmed</creatorcontrib><creatorcontrib>Hassan, Isyaku</creatorcontrib><collection>Gale Business: Insights</collection><collection>Global News &amp; ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>ProQuest Central Essentials</collection><collection>AUTh Library subscriptions: ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>Coronavirus Research Database</collection><collection>Middle East &amp; Africa Database</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global (ProQuest)</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><jtitle>Iranian journal of management studies</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Nasidi, Qaribu Yahaya</au><au>Ahmad, Muhamad Fazil</au><au>Garba, Murtala</au><au>Hafiz, Usman Ahmed</au><au>Hassan, Isyaku</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits</atitle><jtitle>Iranian journal of management studies</jtitle><date>2022-09-22</date><risdate>2022</risdate><volume>15</volume><issue>4</issue><spage>743</spage><epage>758</epage><pages>743-758</pages><issn>2008-7055</issn><eissn>2345-3745</eissn><abstract>The invention of web 2.0 and the advancement of information and communication technology have provided consumers and businesses with the opportunity to utilise online transactions. The Internet is an essential tool for doing online shopping. Despite the importance and popularity of online shopping, most Nigerian consumers largely depend on conventional shopping rather than online shopping due to their resistance to online shopping habits. In Nigeria, few studies have examined the effect of advertising, social media and online risk on online shopping habit. Thus, this study aimed to investigate the mediating role of advertising in the relationship between social media and online risk and its effect on online shopping habits in Nigeria. A self-administered questionnaire was used to collect data from 375 respondents using a purposive sampling technique. Structural equation modelling was used to analyse and evaluate the hypotheses (SEM-AMOS). The results show that online risk and advertising had an insignificant direct effect on online shopping habits. Moreover, the study result showed that social media has a statistically significant and direct effect on online shopping. While advertising partially mediates the relationship between online risk and online shopping habits, it fully mediates the relationship between social media and online shopping habits. The findings of this research can contribute to the existing literature. Practically, results obtained from this research can help Nigerian online firms and consumers to understand the effect of advertising, social media and online risk on online shopping habits.</abstract><cop>Qom</cop><pub>University of Tehran, Farabi College</pub><tpages>16</tpages><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 2008-7055
ispartof Iranian journal of management studies, 2022-09, Vol.15 (4), p.743-758
issn 2008-7055
2345-3745
language eng
recordid cdi_proquest_journals_2723855531
source ABI/INFORM Global (ProQuest); Business Source Ultimate; Publicly Available Content Database; Coronavirus Research Database
subjects Advertising
Consumers
Decision making
Electronic commerce
Habits
Internet
Marketing
Mediation
Purchase intention
Shopping
Social media
Social networks
Social research
Web 2.0
title The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-01T22%3A17%3A02IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20Mediating%20Role%20of%20Advertisement%20in%20the%20Relationship%20Between%20Social%20Media%20and%20Online%20Risk%20and%20its%20Effect%20on%20Online%20Shopping%20Habits&rft.jtitle=Iranian%20journal%20of%20management%20studies&rft.au=Nasidi,%20Qaribu%20Yahaya&rft.date=2022-09-22&rft.volume=15&rft.issue=4&rft.spage=743&rft.epage=758&rft.pages=743-758&rft.issn=2008-7055&rft.eissn=2345-3745&rft_id=info:doi/&rft_dat=%3Cgale_proqu%3EA721881577%3C/gale_proqu%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-g217t-d22bf1060c2c0f5b303c6b0ea738a806438f3da293511654157d339d7140e8533%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2723855531&rft_id=info:pmid/&rft_galeid=A721881577&rfr_iscdi=true