No Beer No Friends: Quantifying the Effect of the Beer Boycott

We study the impact of the boycott on Japanese products, initiated in July, 2019, in the Korean beer market. First, sales of japanese beer decreased by more than 70 percent during the 14‐month boycott period in the data. Second, the decrease in Japanese beer sales mostly reflected an increase in dom...

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Bibliographic Details
Published in:The Journal of industrial economics 2022-09, Vol.70 (3), p.711-751
Main Authors: Kim, In Kyung, Kim, Kyoo il
Format: Article
Language:English
Subjects:
Boycotts
Brewing industry
Friendship
International trade
Markets
Media coverage
Sales
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Summary:We study the impact of the boycott on Japanese products, initiated in July, 2019, in the Korean beer market. First, sales of japanese beer decreased by more than 70 percent during the 14‐month boycott period in the data. Second, the decrease in Japanese beer sales mostly reflected an increase in domestic beer sales. Lastly, the intensity of the boycott's effect has remained strong and stable despite a substantial decrease in traditional media coverage since the outbreak of the boycott movement. Our empirical findings suggest that political tensions can change market outcomes and negatively affect international trade for an extended period.
ISSN:0022-1821
1467-6451
DOI:10.1111/joie.12298