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Productive possibilities? Valorising urban space through pop-up?

Purpose The “pop-up” epithet has become a synonym for virtually any temporary event in a range of commercial, non-commercial and cultural contexts within the urban spatial arena. This paper aims to discuss the role of the pop-up concept within urban space, to address the question articulated in the...

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Bibliographic Details
Published in:Qualitative market research 2022-11, Vol.25 (5), p.557-569
Main Authors: Warnaby, Gary, Medway, Dominic
Format: Article
Language:English
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Summary:Purpose The “pop-up” epithet has become a synonym for virtually any temporary event in a range of commercial, non-commercial and cultural contexts within the urban spatial arena. This paper aims to discuss the role of the pop-up concept within urban space, to address the question articulated in the Call for Papers for this special issue, of whether “everywhere needs to become a marketplace”. Design/methodology/approach The authors review a range of sources – both academic, popular press and practitioner publications and reports – to inform our critique of the use of the pop-up activities in urban space. Findings The authors identify four ways in which the pop-up concept can be valorised – pop-up stores and experiences, pop-up agglomerations, pop-up service facilities and pop-up space brokerage services. Originality/value Adopting a critical perspective, the authors address pop-up’s implications, especially the impact on urban places and the people within them. This study concludes by discussing the potential for an increased use of pop-up within urban spaces impacted by the COVID-19 pandemic, which could be focused as much on social as economic value.
ISSN:1352-2752
1758-7646
1352-2752
DOI:10.1108/QMR-12-2021-0145