Sharing pro-marijuana messaging on social media: The moderating role of legislation

Objectives This study investigates whether recreational marijuana legislation and perceived social norms (descriptive and injunctive) affect college students' propensity to share pro-marijuana messages. We examine which referent group (close friends, typical student, parents) most influence tho...

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Bibliographic Details
Published in:Journal of American college health 2022-11, Vol.70 (8), p.2318-2326
Main Authors: Muldrow, Adrienne F., Joo, Jinho, Lee, Yoon-Joo, Schultz, Cindy Price
Format: Article
Language:English
Subjects:
Behavior Standards
College Students
Drug legalization
Friendship
law
Legislation
Marijuana
Recreation
Social Behavior
Social Media
Social networks
Social norms
State Legislation
Student Attitudes
Student Characteristics
Citations: Items that this one cites
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Summary:Objectives This study investigates whether recreational marijuana legislation and perceived social norms (descriptive and injunctive) affect college students' propensity to share pro-marijuana messages. We examine which referent group (close friends, typical student, parents) most influence those norms. Participants: A sample of 343 college students participated in the study. Of these students, 214 were from Washington State, where recreational marijuana is legal, and 129 were from Wyoming, where recreational marijuana is illegal. Method: Data, from an online survey, were analyzed through PROCESS analyses. Results: College students in Washington State who believed a typical peer would want them to share pro-marijuana messaging were marginally more likely to share pro-marijuana messages than their counterparts in Wyoming. However, among students who thought a typical peer would not approve of them sharing pro-marijuana messaging, the opposite pattern emerged. Conclusion: Restrictive recreational marijuana legislation does not uniformly abate related message sharing on social media.
ISSN:0744-8481
1940-3208
DOI:10.1080/07448481.2020.1851694