A Study on the Functional Factors of Consistent Intention of the Smartphone Shopping App UI

In the aftermath of Corona19, there was a drastic change in society , especially in consumer activities. This study investigates the impact of functional elements of smartphone app UI on the purpose of continuous use of shopping apps amid a surge in consumption activities through smartphone shopping...

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Bibliographic Details
Published in:Journal of Digital Art Engineering and Multimedia 2020-09, Vol.7 (3), p.269
Main Authors: Yoon, Hye-Won, Hee-Min Sa
Format: Article
Language:Korean
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Summary:In the aftermath of Corona19, there was a drastic change in society , especially in consumer activities. This study investigates the impact of functional elements of smartphone app UI on the purpose of continuous use of shopping apps amid a surge in consumption activities through smartphone shopping apps. The five-point Likert Scale was used to investigate the functional factors of the app UI for consumers who experienced shopping using the shopping app within three months. The collected data were analyzed and processed by the SPSS 25.0 program. It is analyzed that the functional factors of UI influenced the intention and satisfaction of continuous use, and satisfaction affected sales. we propose a further review of the functional factors of the shopping app UI.
ISSN:2508-9099
2672-1198
DOI:10.29056/jdaem.2020.09.08