Travelers’ Perceived Value of Robot Services in the Airline Industry: Focusing on Demographic Characteristics

This study examined travelers’ perceived value for a service robot at an airport. The study explored the differences in perceived value, which included utilitarian value and hedonic value, based on the travelers’ demographic characteristics. In addition, we investigated the effect of the two subcate...

Full description

Saved in:
Bibliographic Details
Published in:Sustainability 2022-12, Vol.14 (23), p.15818
Main Authors: Hwang, Jinsoo, Kim, Heather Markham, Joo, Kyuhyeon, Nawaz, Muhammad, Moon, Joonho
Format: Article
Language:English
Subjects:
Age
Air travel
Airline industry
Airlines
Airport terminals
Airports
Consumer behavior
Consumers
Coronaviruses
Costs
COVID-19
Demographics
Demography
Economic aspects
Electronic commerce
Gender
Hedonism
Market strategy
Marketing
Marketing research
Measurement
Medical research
Pandemics
Perceptions
Restaurants
Robotics industry
Robots
Robots, Industrial
Service industries
Service robots
Services
Shopping
Statistical analysis
Sustainability
Tourism
Travelers
Value (Economics)
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study examined travelers’ perceived value for a service robot at an airport. The study explored the differences in perceived value, which included utilitarian value and hedonic value, based on the travelers’ demographic characteristics. In addition, we investigated the effect of the two subcategories of perceived value on intentions to use an airport. The study included 322 samples for the statistical analysis. The results of the analysis revealed significant differences in the perceived utilitarian value in regards to age, education, and marital status. A significant difference in perceived hedonic value was also found in relation to marital status. Lastly, the results of the regression revealed that utilitarian and hedonic value positively affected intentions to use an airport. This study presents theoretical contributions as the first examination of the perceived value of robot services at an airport, as well as offering practical suggestions for the airline industry.
ISSN:2071-1050
2071-1050
DOI:10.3390/su142315818