Think human, act digital: activating data-driven orientation in innovative start-ups

PurposeThe study queries the drivers of innovation management in contemporary data-driven organizations/companies. It is argued that data-driven organizations that integrate a strategic orientation grounded in data, human abilities and proactive management are more effective in triggering innovation...

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Bibliographic Details
Published in:European journal of innovation management 2022-12, Vol.25 (6), p.452-478
Main Authors: Visvizi, Anna, Troisi, Orlando, Grimaldi, Mara, Loia, Francesca
Format: Article
Language:English
Subjects:
Big Data
Business models
Data analysis
Decision making
Digital technology
Human performance
Innovations
Knowledge
Organizations
Startups
Technology
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Summary:PurposeThe study queries the drivers of innovation management in contemporary data-driven organizations/companies. It is argued that data-driven organizations that integrate a strategic orientation grounded in data, human abilities and proactive management are more effective in triggering innovation.Design/methodology/approachResearch reported in this paper employs constructivist grounded theory, Gioia methodology, and the abductive approach. The data collected through semi-structured interviews administered to 20 Italian start-up founders are then examined.FindingsThe paper identifies the key enablers of innovation development in data-driven companies and reveals that data-driven companies may generate different innovation patterns depending on the kind of capabilities activated.Originality/valueThe study provides evidence of how the combination of data-driven culture, skills' enhancement and the promotion of human resources may boost the emergence of innovation.
ISSN:1460-1060
1758-7115
DOI:10.1108/EJIM-04-2021-0206