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Do Conservation Films Generate Support for Conservation? A Case Study Using Transportation Theory and Hidden Rivers

We conducted an experiment to determine whether a conservation film increased support for conservation and whether transportation and emotion were correlated with shifts in conservation support. Viewers of short and feature-length versions of the conservation film exhibited greater alignment with st...

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Published in:Science communication 2022-12, Vol.44 (6), p.814-842
Main Authors: Bozeman, Bryan B., Condit, Celeste M., Grossman, Gary D.
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Language:English
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description We conducted an experiment to determine whether a conservation film increased support for conservation and whether transportation and emotion were correlated with shifts in conservation support. Viewers of short and feature-length versions of the conservation film exhibited greater alignment with story-centric beliefs and conservation behavior interest than individuals who viewed a control film. Transportation was correlated with conservation belief alignment and behavior interest; emotion was correlated with behavior interest. This study indicates that even short conservation films can be engaging and persuasive and are potentially powerful tools for generating conservation support among audiences not previously aligned with this topic.
doi_str_mv 10.1177/10755470221141460
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source Sage Journals Online
subjects Alignment
Conservation
Emotions
Transportation
title Do Conservation Films Generate Support for Conservation? A Case Study Using Transportation Theory and Hidden Rivers
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