Organised retailing paving new direction for the manufacturing industries-A study of consumer perception

This study aims at studying the perception of customers towards organized retailing in India. We have attempted to conduct a study in Varanasi and tried to fathom the perception of the customers towards organized retailing in comparison to non-organized retailing. The Indian organized retail industr...

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Bibliographic Details
Main Authors: Singh, D. B., Singh, Niharika, Gupta, Deepa
Format: Conference Proceeding
Language:English
Subjects:
Customers
Perception
Retailing
Online Access:Get full text
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Summary:This study aims at studying the perception of customers towards organized retailing in India. We have attempted to conduct a study in Varanasi and tried to fathom the perception of the customers towards organized retailing in comparison to non-organized retailing. The Indian organized retail industry has emerged as the biggest and fastest-moving industry. In all likelihood, the retail industry is going to reach US $1 trillion marks by the beginning of 2021. Indian retail industry is also the biggest employment provider, next to the Indian Agriculture sector.
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0100900