Auntyness in a Beauty Parlour: Relaxation, Conversation, Labour and Care

Interactive service work in various middle- and upper-class settings has created visible disparities between those who seek the work and those who provide it. In addition to beauty work, beauty parlours require emotional/affective work, widening the class gap between sellers and consumers by requiri...

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Bibliographic Details
Published in:South Asia 2023-01, Vol.46 (1), p.170-186
Main Author: Verma, Tarishi
Format: Article
Language:English
Subjects:
Aunty
Beauty
care
Consumers
gender
Kinship
Labor
labour
Relaxation
Work
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Summary:Interactive service work in various middle- and upper-class settings has created visible disparities between those who seek the work and those who provide it. In addition to beauty work, beauty parlours require emotional/affective work, widening the class gap between sellers and consumers by requiring further labour on the part of the worker. However, within the smaller beauty parlours existing in the by-lanes of larger Indian markets, there is the possibility of creating shared space through conversations and care through a mobilisation of 'auntyness'. In this paper, I explore how the conversations in a New Delhi beauty parlour lead to the creation of aunties that challenges the limits of interactive service work and enables temporary communities of kinship and care that hinge upon the participants' performances of the styles, affects and values associated with aunties.
ISSN:0085-6401
1479-0270
DOI:10.1080/00856401.2023.2147662