Review of Book

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2002, Vol.30 (3), p.262-270
Main Authors: Cunningham, Peggy, Holbrook, Morris B, Duncan, Tom, McAuley, Andrew, Troy, Lisa C
Format: Review
Language:English
Online Access:Get full text
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ISSN:0092-0703
1552-7824
DOI:10.1177/0092070302303007